It has been simply over two months because the launch of Ok-pop group FIFTY FIFTY’s viral hit, “Cupid” (February 24).
A lot has occurred because the rookie lady group debuted their EP, THE FIFTYon the small label Attrakt in November 2022. Making historical past because the quickest Ok-pop group to enter america Billboard Sizzling 100 (“Cupid” sits at No. 41 on the time of publication), the group has loved a gradual upward trajectory of success each domestically and internationally – pushed largely by the virality of their good disco-pop hit, which has grow to be a trending sound on TikTok.
On Spotify, FIFTY FIFTY reached over 29.5 million month-to-month listeners in early Might. Given the continuing “Cupid” craze, that quantity will seemingly solely develop.
Watch FIFTY FIFTY’s “Cupid” music video:
Beneath, FIFTY FIFTY members Aran, Keena, Sio, and Saena inform PopCrush about their rising recognition, favourite TikTok tendencies, and need to dip their toes into rock.
To start with, congratulations on the whole lot. Are you conscious of your recognition at this level?
Saina: I nonetheless do not imagine it. All of it appears so surreal. We heard individuals say, “Oh! we heard your tune on the street? and “We have seen your movies in every single place.” However do not hit us so arduous they are saying you actually do. So we’re very blissful and it appears actually surreal.
Do you keep in mind the primary time you realized how viral “Cupid” had gone?
Sio: The truth is, it was (after we positioned ourselves on) the Billboard chart and Melon charts in Korea.
Kena: I additionally keep in mind this video in a restaurant out of the country outdoors of Korea and there have been about 20-30 individuals sitting and consuming within the restaurant, and when “Cupid” got here out, they began singing and dancing collectively. I believe that is after I realized, “Wow. Folks actually like our tune and admire our music.
Sio: I believe probably the most memorable occasion for me to date was the press convention. That was the turning level for us as a result of we talked about ourselves and our music in entrance of so many journalists, and I believe that is the second the place we had been capable of actually keep in mind and notice, “Wow, we’re right here as band !”
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You are actually below contract with Warner Music and also you begin listening to the radio.
Sio: I heard that in america, as a result of there are such a lot of individuals driving in every single place, taking part in on the radio is so essential and it is form of like a measure of success when your tune is taking part in, (exhibiting) that you just made it. All of it feels surreal however thrilling to know that our tune might be on these stations and in automobiles throughout the nation. This can be a very honorable event.
In earlier interviews, you’ve got all expressed a need to dive deeper into songwriting. In the event you might write a tune to explain how you feel proper now, what wouldn’t it be about?
Sio: I hold considering of a tune with a narrative, and the tune that got here to thoughts was “That is Me” by The best showman. I would really like (this tune) to signify how I really feel proper now. I might most likely write a tune like that.
Are there different ideas that you just want to discover aside from the retro and dreamy pop idea of the band?
Aran: Truly, I need to attempt some arduous rock. We’re making an attempt songs which can be simple to take heed to proper now, with comfy, dreamy vibes. So I need to attempt one thing fully reverse like arduous rock, or one thing with an electrical guitar.
Saina: Oscillate? Wow!
Sio: I find it irresistible! I like this! Rock spirit! Nowadays, I take heed to songs by Oasis and “Freeway to Hell” by AC/DC.
Aran: Oh, AC/DC is so good.
Do you could have a favourite TikTok development or sound? Along with “Cupid”, in fact.
Aran: I lately listened to the tune “Kill Invoice” by SZA. (Begin singing:)”I simply killed my ex, not the most effective thought…”
Saina: For me, nowadays, it is “Flower” by Jisoo. It is a problem that I get pleasure from watching proper now.
Sio: The Vocal Problem (that includes CeeLo Inexperienced’s “Loopy”). (Begin singing:)”I keep in mind when, I keep in mind when…”
Who would you prefer to see take the “Cupid” problem on TikTok?
Aran: My household! Significantly! My youthful brother, my mom, my father.
Aran: Your brother and my youthful brother ought to then dance to “Cupid” collectively.
Saina: And my pet! My canine and my cat.
Aran: It is my actual dream.
Sio: Ah, Sam Smith!
Saina: Beyonce !
Once you had been apprentices, what was the factor you all the time wished to do once you began out? What are your objectives now?
Kena: Once I was an intern, my purpose was to (take part) within the end-of-year award ceremonies. I believe each trainee desires of this stage as a result of it is a distinctive alternative to have the ability to (carry out) your songs on probably the most celebration stage ever. One other purpose and dream was to attend Coachella. I keep in mind watching Coachella (performances) and interested by eager to be there and the way cool that may be.
Saina: For me, my essential purpose was to begin, in fact. However proper now my dream and purpose could be to attach with individuals by music…they will resonate and relate.
The that means behind FIFTY FIFTY is to have a stability between two traits. How would you describe the “FIFTY FIFTY” of the member subsequent to you?
Aran: I’m cute. However Keena can also be cute! She’s fifty p.c cute and fifty p.c charismatic.
Kena: Sio’s calm and energetic FIFTY FIFTY!
Sio: Saena’s FIFTY FIFTY could be synonymous with management and longevity. She has many relationships however they’re lengthy lasting.
Saina: FIFTY (proportion) sleep and FIFTY (proportion) Aran nap!
Aran: It is the identical factor !
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