Depart it to NCT’s Mark Lee to show a meme into an consciousness train. On his newest solo launch, “Golden Hour,” the 23-year-old rapper whips up a self-indulgent combine that is each a thinly veiled Gordon Ramsay diss observe and a pointy examination of his personal idol persona.
To totally grasp the ability of “Golden Hour,” you’ll want to perceive its origins: a 2018 Twitter alternate between Ramsay and an NCT fan account wherein the TV chef unknowingly criticizes Mark’s fried eggs. (To be truthful, the eggs do not look appetizing.)
The tweet was mythologized by the NCT fandom, turning into a mainstay of Mark’s allure. Mark Lee is many issues – a rapper, lyricist, performer, thinker, poet and Instagram chief – however a cooking connoisseur he isn’t. “Golden Hour” confronts this head-on by means of its trademark cheeky lyricism.
“I’ve a really massive…“the rapper pauses to emphasise a bovver-glam drumbeat.”Umm I’ve a really massive drawback / I do not know the right way to make eggs.“
Watch Mark Lee’s “Golden Hour” music video:
Clearly beneath the affect of business rap, Mark’s attraction lies in his full lack of vainness. Followers name him unserious, somebody who lets his phrases meander. However “Golden Hour” postulates an artist who is aware of precisely what he’s doing.
He performs to his strengths as a free-thinker, creatively unbiased of conference and motive. It isn’t that he lacks self-awareness; he simply would not care. It leans into the cringe and by some means makes it effortlessly cool.
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Take, for instance, the spoken interlude of the track. This would possibly sound acquainted to anybody who has ever learn his ideas on social media. “We dwell in a world that always tries to drag you away“, he says above an incessant drum roll.”Everyone seems to be everybody however your self / Everyone seems to be there however not there / Wait, however what does that imply?“
This mindfulness comes with a metaphorical nod, a nod to how folks understand it. As enjoyable as it’s to listen to him roast Gordon Ramsay and play the absurdity of all of it, “Golden Hour” is greater than a meme – it is a style of what is to come back if you let it. actually cook dinner.
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