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Why was Ariana Grande’s ‘POV’ music video dropped?

The forgotten music video for Ariana Grande’s 2021 single “POV” leaked on-line on Might 18, however why was it dropped within the first place?

Followers have been thrown right into a frenzy when the ethereal canceled the music video for Grande’s third single from her 2020 album, Positionsdisclosed in full on social media on Thursday.

In accordance with a Reddit thread, a bunch of followers pooled $3,000 to purchase a 4K leak of the “POV” music video, which was filmed days earlier than the pop star’s wedding ceremony to Dalton Gomez in Might 2021. It’s believed that the video was directed by Stefan Kohli, who photographed Grande’s intimate wedding ceremony for vogue.

The “POV” music video, which was by no means formally launched, options Grande wandering by means of a mystical forest and greenhouse. Lower than 24 hours after the leak, the dreamy music video has been largely faraway from the web on the grounds of copyright infringement, though clips can nonetheless be discovered on Twitter and TikTok.

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“POV” was a fan and critic favourite Positionswhich was launched on October 30, 2020. The R&B ballad additionally loved average chart success, peaking at No. 27 on the Billboard Sizzling 100 chart and hit No. 3 on pop radio.

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Though its official music video was by no means launched, “POV” acquired a dwell efficiency clip from Vevo in June 2021. The video was filmed as a part of a collection of dwell performances for the album by Massive.

The “POV” music video is not the primary time Grande has been leaked unauthorized. A number of demos and dropped tracks from Positionstogether with a observe titled “Jada”, leaked on-line in early 2023.

In April, Grande addressed the leaks in a TikTok Q&A.

“You stole all my unreleased music. It is not possible to cover issues from you,” she informed followers.

Why did Ariana Grande drop her ‘POV’ music video?

It is unclear precisely why Ariana Grande’s “POV” clip was by no means launched, particularly for the reason that leak signifies that the video was completed.

In accordance with Capital FM, actor and author George Todd, who allegedly labored on the “POV” music video, claimed in a since-deleted TikTok that the “POV” music video was filmed in Miami, Florida, and that he did not by no means discovered why the venture was not launched.

Nonetheless, it is doable that Grande simply did not just like the completed product or that she was able to concentrate on her REM Magnificence line, which she has been actively selling for the previous few years.

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Grande can also be filming the extremely anticipated Dangerous movie, wherein she performs Galinda. Her casting was introduced in November 2021.


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